69novels Chapter 234
Chapter 234
"Advertisement? I have never heard of it."
Li Shimin shook his head.
"Hehe, you have never heard of it." Su Chen laughed.
Li Shimin slapped Su Chen on the back of his head.
"Speak properly!"
Su Chen dodged easily and stretched out his hands to block.
"Yes, yes, the so-called advertisement is: advertise widely!"
After Su Chen finished speaking, Li Shimin still did not understand how newspapers make money.
"As you said, what does advertising have to do with newspaper profits?"
Li Shimin asked directly.
Su Chen thought for a moment, "I'll give you an example, your majesty will understand the reason.
For example, the Yuye wine of Leshan Restaurant will only be sold for five strings of coins per jar starting tomorrow. This is to attract diners, but people in Chang'an City don't know about this discount!
Then can the shopkeeper of Leshan Restaurant publish this news in the newspaper?
In this way, anyone who reads the newspaper will know the news.
One person will tell ten people, ten people will tell a hundred people. Most people in Chang'an City will know the news.
People who have demand and like wine will go to the restaurant to consume, thus bringing customers to the restaurant and increasing income.
Then, the newspaper has increased the income of the restaurant, so it is not excessive to charge some advertising fees!"
After Su Chen finished speaking, he looked at Li Shimin with a smile.
"Boy, do you mean that the newspaper's profits come from merchants?"
After hearing this, Li Shimin finally figured out the way newspapers make money.
Su Chen nodded, "Yes, this is a win-win move. Merchants pay to publish advertisements, and newspapers can also bring huge profits to merchants."
"When do you think we can set up a newspaper? If you have any needs, just let me know."
"I agree to all of them!"
Let's not talk about whether newspapers can make money, just talk about the role of newspapers mentioned by Su Chen.
Li Shimin couldn't hold back and excitedly held Su Chen's arm.
"It's very simple to set up a newspaper. I already have a candidate. Ma Zhou will be the editor-in-chief of the newspaper.
Your Majesty will send another court official to work in the newspaper, mainly responsible for reviewing the content of the newspaper."
Li Shimin nodded slightly and thought to himself:
'This kid really does not reveal anything. With the participation of ministers, it can prevent the newspaper from having articles that are not conducive to the court. '
He immediately thought about which minister to send to the newspaper to work, but he didn't come to a final conclusion after thinking about it.
Because everyone present is suitable and absolutely loyal to the court.
Li Shimin glanced at the ministers and finally returned his gaze to Su Chen.
"I am really confused. I don't need to worry about such things."
Li Shimin showed a relaxed smile on his face, "Boy, just tell me which minister you value!"
"Your Majesty, if you let me choose, I think Uncle Wei is very suitable."
Su Chen answered without hesitation.
Li Shimin glanced at Wei Zheng and asked, "Oh? Tell me what you think."
"It's very simple! Uncle Wei is stubborn. He is upright and cares about the court and the people.
Newspapers emphasize seeking truth from facts. With Uncle Wei's approval, we can avoid the content of newspapers in the future being all false news praising merits.
Especially in terms of current affairs, we must be more rigorous, otherwise the credibility of the newspaper will be lost."
Su Chen told his thoughts truthfully.
Li Shimin heard this and nodded in agreement with Su Chen. Wei Zheng was indeed a very suitable candidate.
"Boy, what do you mean by Xuancheng's stubbornness?"
Li Shimin asked suddenly. He could understand and agree with Su Chen's other comments on Wei Zheng.
But Li Shimin was puzzled by this stubbornness.
Su Chen was a little speechless when asked by Li Shimin.
"Uh... it means not afraid of offending people, dare to do and say." Su Chen said casually.
Li Shimin agreed very much after hearing it. Wei Zheng was really like what Su Chen said.
"I wonder if Xuancheng is willing to take on this important task?"
Li Shimin looked at Wei Zheng and asked politely.
"Your Majesty, as long as it is beneficial to the court and the people, I will do it!"
Wei Zheng stood up and answered respectfully.
"Okay, then I will trouble Xuancheng to take more care of it. Newspapers are very useful to the court."
"I obey your order!"
Wei Zheng bowed and saluted.
Li Shimin nodded slightly and raised his hand to signal Wei Zheng to take a seat.
"Su boy, where is the newspaper office?"
Wei Zheng sat down and looked at Su Chen and asked.
"The newspaper office can only be set up in the palace, just like the six ministries, there must be a place dedicated to office work.
At the same time, an office must be set up in Chang'an City to facilitate submissions and advertising business.
In addition, some reporters must be recruited. The so-called reporters are: people who are responsible for collecting some major events from various places.
Reporters will compile the collected information into articles and publish them in newspapers. This kind of information can be called "news".
Whether the news is good or bad, as long as it is true, it will be fine.
People only need a newspaper to know"These are all things that Su Chen had thought of before, and only Su Chen knew the general operation of the newspaper. "Good, good, newspapers are indeed very useful. Compared with memorials, they are nothing." Li Shimin applauded loudly, as if he had foreseen that the people of the Tang Dynasty would have a newspaper in their hands and read all the world's affairs. "Su Xiaozi, what do you mean by submitting an article?" Wei Zheng asked. "Uncle Wei, the so-called submission is... uh, let me give you an example, isn't Li You good at raising pigs? He can write down the specific methods of raising pigs in detail and submit them to the newspaper office. After the editor reviewed it, he believed that this technology was beneficial to the people's pig farming, so it was published in the newspaper for everyone to know. For example, the three policy suggestions written by Ma Zhou in the newspaper can all be considered as submissions. Once the newspaper has approved it and adopted it for publication in the newspaper, a certain amount of compensation will be given to the person who submitted it. To put it in a broader sense, if the court adopts the policy suggestions of the contributors, the court can also reward them.
Newspapers have many sections, and some of them require contributions. "
Su Chen explained carefully, and everyone understood it completely after listening.
"Hahaha, wonderful! The newspaper is really wonderful." Li Shimin laughed again.
"By the way, Your Majesty, you have to give Ma Zhou and the reporters who will be selected later the right to enter and leave the palace freely, as well as the right to interview without hindrance."
Su Chen has always wanted to get a badge like a press card for them to hang on their chests.
But there has been no good specific idea, so I can only ask Your Majesty for convenience first.
"This is easy to do. I will order all officials of all departments to fully cooperate with the reporters."
Li Shimin didn't know what the interview meant, but he could understand the general meaning, which should be the right to act at his own convenience.
Li Shimin looked at his watch and asked:
"Do you have any other important business to come to the palace today?"
"Well, there is one more thing, which is not a big deal. "Su Chen said as he stood up and waved to Princess Changle.
Princess Changle had been looking at Su Chen and the others. When she saw Su Chen suddenly waved at her, she quickly stood up and ran towards Su Chen.
"Li Zhi, did you bring the pyrite ore?"
"I brought it!"
When she came to Taiji Palace just now, the box she was holding in her hand contained pyrite ore.
Take the pyrite ore and give it to Su Chen.
"Your Majesty, do you know what this is?"