Huayu Chef

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#WildKitchen Episode 2 Willow Tassel Feast#

#Zhang Jinxuan, the King of Memes#

#Streetlight Goddess Huang Mengying#

I'm Nazha reposting: "Zhang Jinxuan, who could easily make a living based on his looks but chooses to rely on his talent, is back with the second episode of 'Wild Kitchen.' I'm already laughing so hard I'm spitting out my food. Have you seen it? If not, go watch it now!"

Yang Zi reposted: "Senior brother is so witty (covers face). He's so handsome and has such a strong presence, but his jokes are hilarious. Senior sister Huang Mengying, I never knew you were such a goddess! You're so cute. @Senior brother Zhang Jinxuan, I also want to film an episode for fun, wanna join?"

Tan Songyun (seven) reposted: "@Zhang Jinxuan, have you suddenly unlocked your full potential? You're completely different from when you were in school. How do you manage to make each episode funnier than the last? I strongly suggest you film an episode in Sichuan. Sichuan has countless delicious foods. I'll treat you to hot pot, authentic Sichuan hot pot!"

Liu Ruilin reposted: "..."

Zhang Jinxuan's fan club reposted: "After much discussion among fans and consulting with Brother Xuan himself, the 'Xuanni' fan club is officially established today! Our support color is fiery red. We wish Brother Xuan great success and Wild Kitchen a thriving future. Rain or shine, we're here for Xuanni! #WildKitchenSecondWillowFeast#"

Zhang Jinxuan's fan club reposted: "I saw Brother Xuan today. He's so handsome, tall, and gentle. I only bought two duck necks, but he gave me a whole bag of them. Every kind of braised duck neck was delicious..."

"I'm speechless! Zhang Jinxuan can eat anything and cook anything, he even eats streetlights."

"In the end, I still couldn't start a fire by rubbing sticks together or chisel a pot out of stone. I couldn't resist the urge to do it, and the next six days were just as dull and boring."

"I've realized Zhang Jinxuan is truly a genius; he lives up to his title of 'King of Memes.' Is he going to monopolize all the popular internet slang this year?"

"A man who lives in memes. A few days ago, everyone in the group was sharing his picture of 'Rich guy, let's be friends.' I asked around and found out his name. Then I went to watch 'Wild Kitchen.' He's so talented."

"Huang Mengying, the goddess of streetlights, is absolutely stunning. The smile she gave when she turned around while picking willow catkins touched me deeply; she was simply breathtakingly beautiful."

"There are so many promising actors at the Beijing Film Academy. Huang Mengying's recitation of the menu was absolutely amazing. Her delivery of lines is incredible. I watched it three times."

"Goddess, hurry up and join the film crew!"

"I heard Zhang Jinxuan opened a small restaurant called Wild Kitchen. Has anyone eaten there? Is it good?"

"I'm from Taipei Medical University, which is very close to Wild Kitchen. I go there every few days to buy braised dishes for a treat. The braised pork rice, tiger skin chicken feet, and black duck necks are all pretty good. I suggest avoiding lunch and dinner times, as it gets incredibly crowded."

"Someone asked me today if I could update 'Wild Kitchen' every day. He said, 'Are you trying to work me to death so you can inherit my Wild Kitchen?' Haha, that cracked me up."

"So the question is, is it possible to update daily?"

"..."

Inside the RV, Zeng Jia ate lunch and then started scrolling through Weibo, looking quite surprised. She couldn't quite understand the trajectory of "Wild Kitchen." It was expected that the second episode would be popular after the first one was a hit, but it was really a bit exaggerated that it would top the Weibo trending topics list right after airing.

In 2013, the recommendation algorithms of major websites were still very primitive. Even in the era of highly developed Internet, it would take time for a video or news item with the potential to go viral to naturally spread and become popular, unless the publishing entity had huge influence and possessed both financial and political power.

Yang Mi's studio hasn't paid Sina yet.

"Yaoyao, do you understand now? What's the reason?"

Yao Yao was holding her phone and chatting on WeChat. As she typed, she said, "The Weibo topic was first started by Bilibili. Bilibili gave the second episode of 'Wild Kitchen' a prominent spot on the homepage. It was so eye-catching that you could see it as soon as you clicked on it. Then Bilibili users made memes, which increased the show's popularity."

Bilibili currently only has around 100 million users, making it a small website and a niche online community primarily focused on ACG (Anime, Comics, and Games). The first episode of Wild Kitchen, featuring Peking duck, garnered a huge number of views, bringing Bilibili some traffic and exposure. If Bilibili's management isn't foolish, they will definitely try to capitalize on this windfall.

"Youku also gave the second episode of the original channel a small recommendation. Although it wasn't as prominent as Bilibili's, it had a larger user base and the effect was very good."

"Most importantly, the second episode was of high quality, with handsome men and beautiful women who had great chemistry."

Zeng Jia nodded slightly and decisively said, "Let's not wait any longer, let's promote Jinxuan and Mengying. Jinxuan's meme from the last issue went viral, we're even using it ourselves, so let's do the same this time. Jinxuan has an outstanding image, I'll talk to the editors of fashion magazines and see if we can push him into the fashion circle first."

Yao Yao cautioned, "The fashion industry has high barriers to entry and doesn't really welcome singers, variety show personalities, and comedians. Jin Xuan has a low profile and has only been filming 'Wild Kitchen,' so it might not be easy for him to break into the fashion industry."

It's not just the fashion industry; commercial endorsements also don't favor these three types of celebrities. Luo Xiaozhu, the former master of time management, lost several of his original endorsements after taking on "Go Fighting!". This is a change of course for him, a move from the old to the new.

"It's not easy for anyone to make it in the fashion industry, give it a try."

Zeng Jia and Yang Mi have been in the industry for so many years, and they haven't been doing it for nothing. Yang Mi herself started as a fashion magazine model. Even if she can't get into the top five women's magazines or the top five men's magazines, she can still push resources from second- or third-tier fashion magazines.

This can't be rushed. If a fashion magazine is interested in having Zhang Jinxuan shoot a cover, they have to attract sponsors first. Only after the brand invests in the company and provides capital will they start planning, assembling a team, sending out invitations, and scheduling a shooting time. The whole process takes a long time, not to mention big stars.

Yang Mi's studio is currently unwilling to spend money to boost Zhang Jinxuan's popularity, as he is not yet the studio's top male artist.

"Jinxuan called."

"You answer the phone."

Wild Kitchen had passed its lunch rush. While Zhang Jinxuan was using the restroom, he remembered that Yao Yao had asked him to call back, so he made the call.

"Hey, Jinxuan, are you done with your work?"

"No, there are too many customers on the weekend, I'm too busy to handle everything. I came out for some fresh air. Is there anything you want to tell me, Sister Yao?"

"Our studio will sign a contract with H&R Century Pictures on the 31st of this month. We'd like to hold a signing ceremony in Shanghai. Chairman Chen and General Manager Zhong from H&R Century Pictures will be there. Please arrange things at the store and come to Shanghai then. I'll book your plane ticket."

This was a great opportunity to gain exposure and network within the film and television industry, so Zhang Jinxuan was not about to miss it. He readily agreed, "Don't worry, Sister Yao, I'll definitely be there. Should the signing ceremony be held on the morning or afternoon of the 31st?"

"If you're busy at 2 PM, I'll book you a flight for the morning of the 31st."

"Okay, Sister Yao, you can arrange it. Is there anything else?"

"The second episode of 'Wild Kitchen' had excellent viewership. The studio will help you secure business and fashion resources. Avoid creating any negative news recently. Try to avoid saying things like 'working as a male prostitute' in the future to prevent it from being over-interpreted and damaging your image."

Zhang Jinxuan said cheerfully, "I will be careful."

"What about your love life?"

"Clean, healthy, safe, and hygienic," Zhang Jinxuan replied succinctly.

"I understand, that means things are in chaos."

Zhang Jinxuan: "..."

Where did you hear the noise?

What's wrong?

Is there any entertainment industry that isn't chaotic?

"Keep a low profile. If you're in a relationship, it's best to let me know so the studio can be prepared. My advice is to prioritize your career and put relationships aside for now."

"Sister Yao Yao, I know what I'm doing."